Speakers

James believes that your corporate culture is the ticket every business owner should invest in. Happy employees deliver amazing service. Amazing service yields delighted customers. Delighted customers spread the word.
 

In short, it’s service – not a slew of flashy ad campaigns – that fuels the best marketing money can never buy: word of mouth.
 

But unless you arm those customers with easy-access to your story and services, as well as vehicles to spread the word, your message can’t go far. (And people who can’t find you become someone else’s customers.)

Drawing on decades of experience in the sport, Ron will break down what defines a healthy drop zone culture, how positive norms are established and reinforced and why culture often matters more than rules alone.

Attendees will learn how leadership behavior sets the tone on the DZ, how to address toxic attitudes before they become normalized and how to foster an environment where accountability, professionalism, and passion for skydiving coexist.
 

This session is designed for DZOs, managers, instructors, and staff who want to strengthen their drop zone from the inside out—creating a place where people feel respected, motivated, and committed to operating safely while still preserving the unique spirit of skydiving.

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